Articles

Roth IRAs 101 — A Beginner’s Guide 

If you’re just starting to think about your financial future, the world of retirement savings can feel overwhelming. There are so many acronyms and account types: 401(k)s, IRAs, HSAs… the list goes on. One term you might come across is “Roth IRA.”

READ MORE
Bubble floating

Is Artificial Intelligence Creating a Market Bubble? A Long-Term Investor’s Perspective

Artificial intelligence is reshaping markets—and raising familiar questions about speculation, valuation, and risk. In this thoughtful analysis, Howe & Rusling President Craig Cairns examines today’s AI enthusiasm through the lens of past market bubbles, Federal Reserve policy, valuations, and debt. The result is a grounded perspective on what feels different this time, what risks deserve attention, and why disciplined, long-term investing still matters.

READ MORE
Gold bars sitting on a shelf

Gold: More Than Just a Shiny Metal – Historical Perspective and Modern Portfolio Insights  

Gold has been a symbol of wealth, power, and stability for millennia. Mark Thompson, CFA, Senior Equity Analyst at Howe and Rusling takes a closer look at gold’s unique role through both a historical and financial lens. From its ancient origins to its place in modern markets, he examines global demand trends, central bank activity, and how gold interacts with other asset classes. Understanding these dynamics helps clarify when—and why—gold may serve a purpose in a diversified investment strategy.

READ MORE
Howe & Rusling's leadership team, from left to right: Sarah Swan, Craig Cairns, Emily Lambert, Casey Ryan, Dylan Potter

Honored to Be Featured: 85 Years of Fiduciary Leadership

We’re honored to be featured in Financial Planning’s latest article: “The Oldest RIAs Are 85. How Did They Become a $144T Industry?” by Chief Correspondent, Tobias Salinger. As the article notes, Howe & Rusling is proud to be recognized for our 85-year legacy of fiduciary care and client-first values as the oldest independent RIA focused on retail wealth management in the country. In 1941 Winthrop Howe and Lee Rusling registered with the SEC — in part because they believed in doing what’s right. That belief still guides us today.

READ MORE
baseballs on dirt

Negativity Bias and the Goodness of Now 

Why do losses often feel more painful than gains feel rewarding? It’s called negativity bias—and it can influence how we view markets, decisions, and even our memories. In our newest article, Jordan Eich, CFP®, reflects on how investor psychology shapes our experience and why recognizing the goodness of now may be more important than ever.

READ MORE

The Cost (or lack thereof) of Trading 

Pros:   Cons:   Zero commission online trading fits the current and evolving landscape of the world, economy, and financial industry. Additionally, fair, quick and affordable access to data, information, and opportunity to participate in markets will continue to be asked for and expected by investors. Although caution is warned, (and certainly warranted in cases) the democratization of trading through decreased commission and fees has made trading and investing more accessible to people from different demographics and economic statuses.    Sources:  Investing costs fall again: Fidelity, Schwab cut commissions | AP News Charles Schwab is eliminating online commissions for trading in US stocks and ETFs Fidelity cuts fees to $0 as it jumps on zero-commission bandwagon | The WealthAdvisor Trading fees on

READ MORE