Articles

Howe & Rusling's leadership team, from left to right: Sarah Swan, Craig Cairns, Emily Lambert, Casey Ryan, Dylan Potter

Honored to Be Featured: 85 Years of Fiduciary Leadership

We’re honored to be featured in Financial Planning’s latest article: “The Oldest RIAs Are 85. How Did They Become a $144T Industry?” by Chief Correspondent, Tobias Salinger. As the article notes, Howe & Rusling is proud to be recognized for our 85-year legacy of fiduciary care and client-first values as the oldest independent RIA focused on retail wealth management in the country. In 1941 Winthrop Howe and Lee Rusling registered with the SEC — in part because they believed in doing what’s right. That belief still guides us today.

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Negativity Bias and the Goodness of Now 

Why do losses often feel more painful than gains feel rewarding? It’s called negativity bias—and it can influence how we view markets, decisions, and even our memories. In our newest article, Jordan Eich, CFP®, reflects on how investor psychology shapes our experience and why recognizing the goodness of now may be more important than ever.

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The Cost (or lack thereof) of Trading 

Pros:   Cons:   Zero commission online trading fits the current and evolving landscape of the world, economy, and financial industry. Additionally, fair, quick and affordable access to data, information, and opportunity to participate in markets will continue to be asked for and expected by investors. Although caution is warned, (and certainly warranted in cases) the democratization of trading through decreased commission and fees has made trading and investing more accessible to people from different demographics and economic statuses.    Sources:  Investing costs fall again: Fidelity, Schwab cut commissions | AP News Charles Schwab is eliminating online commissions for trading in US stocks and ETFs Fidelity cuts fees to $0 as it jumps on zero-commission bandwagon | The WealthAdvisor Trading fees on

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Howe & Rusling's leadership team, from left to right: Sarah Swan, Craig Cairns, Emily Lambert, Casey Ryan, Dylan Potter

Howe & Rusling Remains Independent in an Era of RIA Consolidation 

The landscape of wealth management is changing fast. According to industry data from Echelon Partners, 2025 deal-volume among registered investment advisors (RIAs) is on pace to break previous records. At Howe & Rusling, we believe there’s value in staying the course. We remain independent and wholly employee-owned — because we believe personal relationships, community presence, and fiduciary focus help you pursue your financial goals.

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Investing in a Retirement Plan: Mutual Funds, Advisory Services, and Self-Directed Brokerage 

Many clients have asked us, “Can you help me choose investments in my 401(k)?” While we manage IRAs and other investment accounts for our clients, we can’t always directly manage employer retirement plans. If you are still working, you are likely to have at least some assets in your current employer’s retirement plan, and it may be a substantial portion of your overall portfolio. It’s just as important to make smart decisions about these assets as it is with the accounts we manage. With that in mind, we want to help you understand the various investment options most commonly available in employer-sponsored retirement plans. We hope this knowledge will help you feel more confident when choosing investments for your portfolio.

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