Sarah Swan

When each of us became an investor, whether we realized it or not, we entered into a deal of sorts with the market. It wasn’t a contractual obligation per se; it was more like a handshake deal with a friend we’ve known for many, many years. We trusted that based on our friend the market’s past behavior (since the 1920s, if you’re referring to the chart below), we had no reason to believe our friend the market would not keep up its end of the deal: to deliver us a return on our investment over the long haul. But in order for the market to do so, we needed to uphold our end of the bargain which was to not throw in the towel early; to not give up on it, despite it weaving off course at times. The handshake deal we entered is just that: we will get a return on our investment if we don’t cut the deal short. When the going gets rough, we have two very important things to rely on: trust and history. And therefore, in order to be fit for investing in the market, we need to in fact be people who are willing to rely on both and, therefore, uphold our end of the deal.